HealthGrades is the leading destination for physician selection with more than 10 million patients visiting its website every month; more traffic than all the other provider ratings sites combined. The new HealthGrades Physician Portal is a platform that helps physicians, and their practice administrators, easily verify and enhance their data with personal and humanizing content, such as the physician’s care philosophy. This information is shared on the organization’s website through each physician’s profile, in search filters, and in compare modules. High-value, deeper physician information is the first step toward helping patients find the right physician and creating a strong patient–physician relationship that drives positive patient outcomes.